Spenco Medical Corporation, an independently held manufacturer of footcare, footwear and healthcare products, today announced the debut of the TOTAL SUPPORT Thin and TOTAL SUPPORT Max Insoles. Building on the success of the Original TOTAL SUPPORT Insole, both feature “The Shape That Feels Great™” and “Full-Contact Comfort™,” technologies that work with the foot for a healthier stride.

“With three TOTAL SUPPORT Insoles, Spenco now offers the benefits of our widely successful TOTAL SUPPORT Insole to customers with different support or footwear needs” said Jeff Antonioli, Global Sales Director for Spenco. “The expanded TOTAL SUPPORT line now fits all shoe styles and offers athletes and consumers a choice of support at all athletic levels.”

Spenco reinvented the way people think about insoles with its bestselling TOTAL SUPPORT Insole, by providing advanced support for the heel and arch combined with increased shock absorption and motion control. Now, the new TOTAL SUPPORT Line takes insoles to the next level with a choice of customized support, catering to different foot types and biomechanical needs.

The TOTAL SUPPORT line is available in three styles:

• TOTAL SUPPORT Original – Designed with the everyday athlete in mind, the Original offers semi-rigid support and motion control for individuals who participate in a variety of physical activities. The Original retails for $36.99.
• TOTAL SUPPORT Thin – Designed for individuals who need semi-flexible arch support and stability in a low-profile insole. Ideal for upgrading minimalist running and vulcanized footwear. The Thin retails for $36.99
• TOTAL SUPPORT Max – Designed for individuals who need maximum stability and support. Featuring our most supportive and rigid arch, the Max adds crucial support for a variety of physical activities. The Max retails for $36.99.

Featuring the latest Spenco insole technology, The TOTAL SUPPORT Line helps individuals perform at the highest level, while keeping feet comfortable and protected. All three insoles feature the exclusive 3-Pod™ System – multi-density impact zones promoting healthy biomechanics, absorb shock and provide support and better alignment. Other features include variable-flex stability cradles, low-friction antimicrobial top cloths and metatarsal support, which offloads pressure from the ball-of-foot. All TOTAL SUPPORT Insoles are available in men’s and women’s sizes and can be found online and in retail stores.

Spenco’s TOTAL SUPPORT Products put the optimum shape under your feet. The full contact support allows for superior performance, enabling consumers to walk longer, play harder and rest better. For more information, please visit www.spenco.com or contact:

Shannon Blood
Off Madison Ave
480.505.4482
shannonb@offmadisonave.com

Come see us at our booth to check out our current and upcoming products!

April is National Foot Health Awareness Month, and the American Podiatric Medical Association along with Spenco Medical Corporation outline the top five mistakes made when it comes to footcare. Whether it’s an athlete, a woman who wears high heels on a daily basis or simply someone who is prone to common foot ailments, following a few simple rules will make the difference in walking or exercising in comfort.

“Many individuals think that discomfort from shoes is normal, but this does not have to be the case,” said Jeff Antonioli, Global Sales Director of Spenco, a leading producer in the nation for high quality insole and footcare products. “By avoiding a few of the common missteps, individuals can prevent many long-term issues that can arise simply by ignoring a problem.”

The APMA and Spenco outline the top mistakes made when it comes to foot health:

1. Skipping Regular Maintenance. It’s easy to slip on a pair of shoes each day and forget simple foot upkeep. Be sure to always wash your feet daily with soap and water to remove germs and grime. Make it a goal to keep feet dry to ward off athlete’s foot, which tends to grow in moist, damp environments. When trimming toenails, always keep them short and cut straight across or with a slight curve.
2. Compromising on the Fit. Finding the perfect fit can sometimes be a little more time consuming, but a decision that will pay off greatly in the end. When buying a new shoe, get fitted by an associate if possible, especially since shoe sizes can vary greatly depending on the brand. The best time to shoe shop is late in the afternoon or evening because feet tend to swell over the course of the day. Once a pair of shoes has been worn for a while, watch for signs of wear in the tread, midsole and cushiony part just before the sole.
3. Choosing the Wrong Athletic Shoe. Sports-specific shoes help athletes’ performance and can prevent injuries. For example, a basketball shoe helps avoid common injuries like sprains, tendinitis and stress fractures with thin stiff soles and high ankle construction. Running shoes should provide different support; a perfect jogging shoe should have maximum shock absorption and match the runner’s arch type. Athletic shoes wear much faster than regular shoes so it is important to replace yearly or once signs of wear begin to show.
4. Disregarding Common Foot Issues. Warts, smelly feet, ingrown toenails and athlete’s foot are the most common foot problems and should not be ignored. All can be improved significantly by keeping feet clean and dry. For these conditions, try a home remedy to see if the problem subsides. In-grown toenails can sometimes be fixed by soaking the toe in lukewarm water and Epsom salts for 20 minutes, three to four times a day. If the problem persists with these common foot problems, individuals should call a podiatrist.
5. Putting Full Trust into Your Salon. When treating yourself to a pedicure, be sure to resist the urge to sit back and ignore what the technician is doing. Never allow a salon to use a foot razor to remove dead skin. Using a razor can result in permanent damage if used incorrectly and can easily cause infection if too much skin is removed. Also, consider bringing your own pedicure tools for the technician to use. If the salon fails to properly sterilize its tools, bacteria and fungus can easily move from one person to the next.

About American Podiatric Medical Association

The American Podiatric Medical Association (APMA) is the nation’s leading professional organization for today’s podiatrists. Doctors of Podiatric Medicine (DPMs) are qualified by their education, training, and experience to diagnose and treat conditions affecting the foot, ankle, and structures of the leg. APMA has 53 state component locations across the United States and its territories, with a membership of more than 12,000 podiatrists. All practicing APMA members are licensed by the state in which they practice podiatric medicine. For more information, visit www.apma.org.

Come see us at our booth to check out our current and upcoming products!

The one-stop-shop digital portal offers advanced technology to streamline the ordering process for bulk orders. Users now have the ability to browse the entire product catalog, review product tech sheets, create their own custom catalog for products they order frequently, view applicable promotions, place and track orders and organize invoices. SpencoDirect.com caters to a growing client need for a more time-efficient way to access inventory and customize orders.

“In building SpencoDirect.com, we hope to make the ordering process faster and more efficient,” said Jeff Antonioli, global sales director for Spenco. “Technology helps our partners manage multiple orders, and we continue to explore avenues to help our retailers and distributors be more profitable.”

SpencoDirect.com allows retailers to access accounts all hours of the day and night, regardless of operating hours. Previously, customers placed orders and maintained accounts through an account manager and were limited to purchasing during regular business hours.

Approved distributors with Spenco accounts can access SpencoDirect.com. Account managers will set up and provide account login information for current customers and remain the direct contact for any account-specific questions. To set up a SpencoDirect.com account, interested retailers should contact a Spenco customer service representative at 1-800-877-3626.

To learn more about Spenco or its product line, please visit www.spenco.com or contact:

Shannon Blood
Off Madison Ave
480.505.4482
shannonb@offmadisonave.com