Spenco Hires Marketing Expert To Focus on Medical Footcare Market
WACO, TX – Thursday, September 07, 2006
Spenco Medical Corporation, producer of leading insole products, has appointed Cindy Mitchell to strengthen and further grow its bond with the podiatric market. As Medical Footcare Marketing Consultant, Mitchell is responsible for leading the marketing efforts that target the medical segment, specifically focusing on product development and communication strategy.
Spenco Medical Corporation, producer of leading insole products, has appointed Cindy Mitchell to strengthen and further grow its bond with the podiatric market. As Medical Footcare Marketing Consultant, Mitchell is responsible for leading the marketing efforts that target the medical segment, specifically focusing on product development and communication strategy. Mitchell, who worked at Spenco prior to leaving in 1999, was most recently a partner with the marketing and positioning firm, CenterBrain, Inc. based in Oakridge, TN. Prior to her position at CenterBrain, Inc., she spent five years as a marketing and management professor at Baylor University. During her 19 years at Spenco, she was involved in many areas ranging from Director of Operations to overseeing the marketing department and product development. Mitchell reports directly to Blake Boulden, Spenco Footcare Business Manager, and is based at the Spenco headquarters in Waco, TX. She can be reached at cindym@spenco.com. “We are thrilled to get Mitchell back on the team,” said Boulden. “Her expertise in the marketing field and extensive knowledge of the podiatric market are the assets Spenco needs to maintain its position as a brand leader in the medical community.” Spenco Medical Corporation was founded in 1967 by Dr. Wayman Spence, a renowned foot care specialist. For nearly 40 years, Spenco has focused on innovative product development and superior service to differentiate itself in the outdoor, sports, and foot care markets.
